“ I’ve been in business 8 years and have been dealing with ActionCOACH for 4 of those years now. We first moved into the yard with 14 cars but within a few months we grew out of it and needed more space so we ended up having to rent another site at the back of the yard from a separate landlord. We then hired 2 after sales staff to run the workshop. We got extra space and could offer more cars online and grew from there.”
It didn’t take long for Kevin’s success to appear on the radar of the Irish car industry. Not only did he need a spacious trophy cabinet but banks were also beginning to take note.
“In 2013 we won our first Irish Car Dealer of the Year Award and that put us on the map. After that we had banks on the phone offering us loans and more credit. From 2012 to 2015 we went from 15 cars to 115 cars in the yard.”
With 4 staff and a growing business Kevin had a vision for where he wanted to see his business go. Like all good leaders he was not only aware of his own strengths but he recognised the areas where he needed additional skills and experience. He explains his decision to start working with his business coach, Jeannette Naughton.
“ActionCOACH came on in 2014 and guided us through how to go about expanding the business, to manage it cash flow wise, internally, staffing wise, as well as on how I coped with it too. A few years ago I was a sales person now I was a business owner managing an expanding business. The business was working and making money but the growth needed to be managed and that’s where ActionCOACH came in.”
2 Key Decisions
The business’ growth accelerated between 2014 to 2017. Whilst many people would be forgiven for accepting the limitations that come with being a new small business, Kevin overcame every hurdle with a systematic strategic approach. He had two key decisions to make to ensure continued success into the future.
“We were at a disadvantage with the size of our yard compared to the dealers we wanted to compete with so we needed to compete online. We invested just over €80,000 in a turntable to make our website look better and have a 360 view of the cars rather than just a static image. That was a big decision but it’s paid off as it made our website stand out from the crowd.”
With a website now delivering a best in class experience by allowing customers to have a 360 degree view of the entire inventory from any location, Kevin turned his attention to planning for the potential impact of Brexit.
“The other big issue for the business was Brexit, we import a lot of our used cars from the UK. It’s been great in 2017 and end of 2016 year with Sterling rates but at the same time too once 2019 kicks in what do we do? Do I wait until 2019 or have a plan B now, so that’s why I bit the bullet and took on the Peugeot franchise. We couldn’t have done all that without the help of Jeannette at ActionCOACH.”
The growth of Kevin Egan Car Sales has been staggering, growing from 4 staff in 2013 to over 20 staff in 2018. It is clearly set to grow further having joined the Peugeot dealership and recently moved to a bigger site. As Success Story’s go this one will require many more follow ups to document the continued rise of Kevin Egan Car Sales as Kevin outlined his ambitions for the future;
“I want to grow the business again and from the ActionCOACH point of view have a profitable business that works without me, we are getting there but are not there yet. It’s a case of building an asset for myself.”
Take a look at our short video documenting this Success Story.
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