Get Social or Get Left Behind – How to Build Your Platform

Get Social or get left behind- Blog Post ActionCOACH Business Coaching Ireland

Social Media has revolutionised how people discover, read and share news, information and content. If you don’t have a good online presence on a popular social media platform then you run a high risk of becoming invisible to your customers.

In the current fast-paced market, every business needs to develop and maintain individual accounts on different social media platforms to attract customers and keep them informed of the latest offerings.

With more than half of the world population being active on social media platforms if you don’t work with an active social media presence, you will get left out of the competition. What you need to do is build your brand identity on different social media platforms by following these tips:

Choose the best social media platform to reach out to your customers. It is best to do a survey and know where your target market is most active. Then create a social platform to attract media

Once that is done, make sure you ensure visibility by opting for different social networking strategies. These will help you further build your social media account, to engage the interest of your customers.

• Engage with followers through discussion and media sharing. Social Media has made marketing more conversational and gives your business the opportunity to really show its personality and makes it easy for people to connect with you.

Post interesting videos and photographs to give a valuable insight to the target market about the products and services you offer.

Start a promotional campaign by introducing contests that offer great gifts to online contestants. Introduce interesting rewards for growth and promotion.

Offer interesting news and feedback to create loyal customers on social media platforms.

Upload the latest updates about your products, services, latest attractions, events and promotional campaigns, and outlet openings on your social media platform.

Make a lasting impact on your target market, making them come back for more interesting updates and news on your products and services.

Remember its not just all about you!! Share other content that may be relevant to your product/service and engage with trending topics when they happen.

All of these points will help ensure your business is a success on social media and will help to build brand loyalty, trust and passion.

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