‘The Winning Formula’
On Thursday 19th April, ActionCOACH Managing Director Marina Bleahen was part of a stellar line up of leading business minds invited to provide inspiration to over 1,000 business owners and senior managers at the All Ireland Business Summit. Speakers included performance psychologist Gerry Hussey, record breaking runner Sinead Kane with her coach John O’Regan, One-4-All founder Michael Dawson, Senator Padraig Ó’Céidigh (Aer Arann founder), Dragon’s Gavin Duffy & Chanelle, Lady McCoy, musician and mental health advocate Niall Breslin as well as mentalist Keith Barry.
It was clear from the start of the breakfast networking session that this was a gathering of highly focused and ambitious businesses with an appetite to learn and develop. A packed hall listened attentively and furiously scribbled notes during ‘The Winning Formula’ segment which featured Pádraig Ó’Céidigh, Michael Dawson and our very own Marina Bleahen.
Broadcaster and former government minister Ivan Yates was on hand to MC the discussion. ‘The Winning Formula’ provided countless tips on having the right mindset, approach as well as practical steps on achieving increased profitability by turning disengaged team members into highly engaged future leaders.
Newstalk’s Ivan Yates introduced Marina Bleahen ;
“This is a lady who achieves very tangible results in coaching businesses and management teams to benchmark their performance and come back a year later to review and improve. She has a really successful record as a business coach, as a trainer, a highly acclaimed speaker. She has had a career with Elan Pharmaceuticals an international success story.”
Marina took to the stage and began by reminding the audience of the importance of numbers and kpi’s.
“Last year ActionCOACH our clients grew on average by 19% outperforming our domestic economy’s 6% growth. We know this because it is important to know your numbers to measure performance.”
6 Steps To Building A Commercial, Profitable, Organisation
She shared 6 Steps to Building A Commercial, Profitable, Organisation that works without you and is fit for sale.
This is our formula for creating a business that will pass due diligence and doesn’t require you to be tied to it.Start with Mastery – know your vision and own it.
- Mastery – Know your numbers, kpi’s and goals.
- Niche – Identify your niche, U.S.P’s and target market to make your marketing work.
- Leverage – systemise your business. Have systems in place to increase efficiency
- Team – Team are the backbone of every organisation. Create a culture that allows your people to excel, as a Galway girl I admittedly admire Jim Gavin who allows every member of his team to bring their best selves to what they do.
- Synergy – When everything works today it becomes a well oiled machine that allows the business to expand or even go acquire other businesses.
- Results – If you implement this formula once then you can run it forever.
Having shared an ActionCOACH ‘winning formula’ Marina shared with the audience how business success is fast becoming a dichotomy of Business Education and Employee Engagment.
“Whilst business coaching is about making the right changes to get the results you want. Now let me tell you about people and engaging them at the heart and mind level because people are the magic formula of any business.”
“Highly engaged people do more than expected this who we want to be, however that’s not true of everywhere in the world or in Ireland more specifically with only 14% of employees in Ireland being highly engaged (Gallup 2016).”
Marina used a row boat analogy to highlight how lack of engagement is holding back Irish businesses.
“It is costing you 34% of your average salary spend, using average Irish salary stats that is €14,000 per employee multiply that by your number of employees. How much money are you wasting on disengaged employees? This is why you’ve got to be looking after your people by engaging them as humans.”
With an audience clearly sitting up and taking note as statistics from Gallup and Deloitte research were presented on screen, Marina moved on relating Employee Enagement to an economy approaching with recruitment and retention become a challenge for businesses across all sectors of all sizes.
“Younger people as Chanelle (Lady McCoy) said earlier are absolutely looking for an experience and opportunities to grow. If they are engaged in their company, it will take a 25% salary increase to tempt them to move. If they are not engaged they will even leave for a lower salary”
When employees are engaged everybody wins, people enjoy what they do and the business reaps the rewards for engaging with their people.
“When you’ve got Employee Engagement you get improved productivity, increased profitability, the business flows better.”
Marina’s ‘Winning Formula’ presentation closed with a clear message for all business owners and senior managers in the audience. Throwing a budget at training is not the answer to solving the rapid decline of engagement among the workforce, as she explained;
“Traditional training is like taking a goldfish out of murky water and putting them into clean water for the day before they go back into the dirty water again. When you send people on training you need to get them to work through it together as a group to have that community purpose and buy in. We are disrupting training. Traditional training is dead it’s now about coaching performance and engaging our people.”
Marina Bleahen ‘Winning Formula’ Video Stream
You can watch Marina’s full presentation which was originally streamed via Facebook Live below:
After coming off stage Marina gave a candid interview to the official event Vlogger. She shared her thoughts on being part of such a great event as sponsor, judge and speaker as well as summarising the key take aways from her ‘Winning Formula’ presentation:
ACTIONCoach Ireland in action…
Many thanks to our speaker and @BizAllStars Accreditation mentor ActionCOACH Ireland Marina Bleahen for chatting to our #ConfidenceOnCamera coach Lottie Hearn twice yesterday. Here's Take 2, with sound this time!Posted by All-Ireland Business Summit on Thursday, April 19, 2018
Complimentary Employee Engagement Assessment Offer:
To mark our involvement as sponsors, judge and speaker we have a limited offer of a complimentary Employee Engagement Assessment and review valued at €2,495. You can apply for your complimentary assessment by Clicking Here.
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