Category Archives: Video

Take Your Business From GOOD To GREAT

Would you like to be the best in your industry? Can you take your business from Good to GREAT?

The book Good To Great by Jim Collins is an essential read for any entrepreneur and business owner. It outlines the organisational changes required to move from performing at industry average level to becoming industry leader.

This short video that we have come across by Callibrain provides a great visual summary of the key take-way’s from the book. We recommend you check it out in order to help you make some key changes to take your business from good to great:

If you would like some help putting your plan together to transform from good to great, we invite you to join us at our upcoming Quarterly Business Planning Workshop taking place Thursday 14th April in Dublin. Please click here for more information or to sign up today.

Quarterly Business Planning Workshop for Irish SME Business Owners and Management Teams

What Is The Purpose Of Business?

Have you ever asked yourself:  Why am I doing this? What’s it all for? If you are a Business Owner there is no doubt that at some stage of your career as an entrepreneur, those questions have crossed your mind. But what exactly is the purpose of business?

If asked this question, any random group would say: “To make money of course”. In this short video, Brad Sugars, Founder and Chairperson of ActionCOACH Business Coaching explains the subtle difference in the purpose of business versus the purpose of having your own business;

  1. The Purpose Of Business – is to Profitably Create Raving Fans.
  2. The Purpose Of Having Your Own Business – is to Create Excess Income For Investment.

Peter Drucker famously wrote in The Practice of Management that the purpose of a business is to create and keep a customer. However, as Brad explains says in this video:

“the raving fan is important in business. But the raving fan without profit is of no benefit.”

To learn more, watch this short video clip:

If you would like to generate more profit in your business, why not join us at our upcoming Quarterly Business Planning Workshop taking place Thursday 14th April. Click here for more information or to register your place, or give us a call on 01 891 6220.

Quarterly Business Planning Workshop for Irish SME Business Owners and Management Teams
Quarterly Business Planning Workshop for Irish SME Business Owners and Management Teams

Business coaching from the world's #1 business consulting firm: ActionCOACH. Professional Coaching and Training for Irish SME's, Executives and Corporates